As a company we believe in tolerance, acceptance and understanding. We celebrate Pride month with a strong sense of gratitude for all those in this incredible sport who have come out and owned their stories. We salute your bravery, and we are committed to active allyship in this space and will continue to do our part to make curling a safe space for everyone.
In continuation of our pledge through the United We Curl movement, Goldline has decided to launch two new Pride brooms for the 2022-23 season. Coming this fall, we will introduce a new Pride Fiberlite broom, along with our existing United We Curl designs.
In addition, we are planning a launch of an all new carbon fiber broom line. Carbon Fiber Impact brooms will be available this year with our new Impact head, which was recently approved by the WCF, and has Grip Zone Technology on the handle. As part of the launch for this new line of brooms, we will be offering both a Pride handle and a Pride sleeve as part of our core offering.
Watch for these exciting new products later this summer.
It was an honour to work with our artist to launch these Pride designs. My journey has been far from easy, but absolutely worth it. I’m proud to be gay. These new designs represent strength, from a community that understands the gift of belonging.
We wish everyone a safe and courageous Pride month from all of us at Goldline Curling.
Erin Flowers
President, Goldline Curling
I saw the PRIDE Impact broom this weekend at a one day bonspiel and bought it on the spot despite having a perfectly good fiberlite already. As a transman, a skip, and a proud member of Colonial Curling, I am happy to see Goldline doing more than rainbow washing in the month of June. Goldline and the curling associations and clubs have done more than most sports to create a welcoming environment for queer curlers. Thank you. Other companies could learn a lot from your #UnitedWeCurl efforts that go beyond a marketing campaign.
Thank you for your kind words Trevor! It is an honour to be an ally. We hope you enjoy your new broom!