Brand & Marketing Manager

Location: Mississauga, ON
Department: Marketing
Employment Type: Full Time
Reports to: CEO
Direct Report: Product Merchandising Coordinator
External Oversight: Designers, photographers, videographers, and other marketing contractors as needed

At Goldline Curling, we’re passionate about the sport and the community behind it. As we continue to grow, we’re looking for a Brand & Marketing Manager who can champion our brand across every channel, every touchpoint, and every customer experience, from retail to eCommerce, and from event banners to product packaging.

This is a hands-on leadership role for someone who brings both creative design expertise and strategic brand vision, with the ability to roll up their sleeves and execute while mentoring a direct report and coordinating cross-functional initiatives.

What You’ll Do

Be the Brand Steward

  • Help bring Goldline’s values to life: respect, camaraderie, inclusion and a deep love for the game, through consistent brand expression across all touchpoints.

  • Serve as the primary steward of the Goldline Curling brand. Manage its look, its tone, and how it shows up in every customer and partner interaction.

  • Maintain and evolve the company’s brand guide, ensuring consistency in all internal and external materials.

  • Act as a resource and champion of brand standards with internal departments and partner organizations.

  • Help define and maintain the brand voice in written and spoken content.

Plan and Execute Marketing Strategy

  • Take ownership of, and collaborate on, marketing initiatives across departments, from retail and events to customer service and product, driving projects forward and ensuring timely execution.

  • Coordinate marketing campaigns that support product launches, promotions, and seasonal sales.

  • Work closely with the CEO and project stakeholders to align marketing activity with business goals.

  • Use analytics and customer insights to optimize campaigns, messaging, and content.

Design, Write, and Deliver

  • Execute a wide range of graphic design tasks including email campaigns, signage, catalogs, and social content.

  • Write and edit compelling, on-brand copy for marketing for emails, websites, signage, catalogs, and other collateral.

  • Develop scripts that reflect Goldline’s tone of voice for podcast brand reads, IVR/phone systems, and assist with TV commercial planning and execution.

  • Coordinate with external designers or production partners as needed for overflow work or specialized projects.

Support Merchandising and Product Storytelling

  • Collaborate with the Product Merchandising Coordinator to align product packaging, descriptions, and photography with brand strategy.

  • Direct or coordinate photoshoots to ensure product and lifestyle photography reflects the brand vision.

  • Review product merchandising and digital presence to ensure accuracy, consistency, and clarity.

Lead and Mentor

  • Directly supervise and coach the Product Merchandising Coordinator, helping them grow within the company and deliver high-impact work.

  • Foster collaboration across departments to ensure brand alignment and a unified customer experience.

What You Bring

  • 5+ years of progressive experience in brand management, marketing, or a related role, including people management experience.

  • Deep hands-on expertise in graphic design and marketing content creation.

  • Proficiency in Adobe Creative Suite and Google Workspace is required.

  • Strong writing skills and demonstrated ability to maintain a consistent brand tone across platforms.

  • Experience coordinating cross-functional initiatives and working collaboratively with multiple departments.

  • Familiarity with eCommerce best practices, conversion optimization, and web/email analytics.

  • Organized, proactive, and detail-oriented. Able to balance creativity with follow-through.

Why Goldline?

We’re a proudly Canadian company and a trusted brand in curling. Our team is passionate, collaborative, and committed to quality, both on the ice and off. You’ll join a supportive environment where your work will have immediate visibility and impact.

Apply Now

If you’re excited to lead Goldline’s brand and help shape how curlers experience it across every channel, we’d love to hear from you. Please send your resume, cover letter, and portfolio of relevant work to jobs@goldlinecurling.com with the subject line Brand & Marketing Manager Application.